The Incredible Lana Box opens in 2017. The person behind is Lorena Gracia, a broadcast journalist and entrepreneur mother who left her TV career aside to fulfill a dream: having a luxury yarn shop. In the end, things got a little tangled up and the concept goes beyond a simple store. Knitting needles, yarn, knitting patterns and boxes had invaded her house.
The idea arises from the need to try new threads within the large market now growing in Europe and worldwide. We have become demanding knitters who want to try everything in search of the most suitable wool that for our projects. We seek quality, exclusive colors, different techniques of spinning and dyes … and it is impossible to cover everything, that is why The Incredible Lana Box comes timidly to your computer screen to try and approach each month a select and wide range of yarn and haberdashery products.
The Incredible Lana Box offers, on the one hand, a monthly subscription to receive at home a surprise box with several products (yarn, scissors, bags, patterns, needles, Ayurvedic teas …) and on the other hand, an online store where you can buy any material necessary to make your knitting projects become a reality.
The products will vary as this store grows, so we accept suggestions. Do you want to try a particular thread? Write to hola@thelanabox.com and I will evaluate it.
